Development Lab - Review 2023

Prototyping Lab - Review 2023



Exchange ideas, collaborate with other participants from a global community, share knowledge, and learn from the leading storytellers, creative technologists, XR makers and producers how they create their magic.

Our labs are unique in their methodology, approach and implementation. We prepare an inspiring, protected and non-competitive space for creatives in the deep conviction that innovation thrives best in a multi-disciplinary environment.

We help to understand the new grammar, the paradigm shift in storytelling, catch up with the international level, and network closely within Europe. With the EUCL, we support talents, professionals, and the immersive media ecosystem.



Astrid Kahmke
Head of the European Creators’ Lab

Astrid works as consultant for digital and immersive storytelling. With a background as producer for international feature films and more than one decade of experience in training and talent coaching, her live revolves around storytelling and the future of narration. Astrid is a passionate networker and supporter of the European XR community. She started the European Creators’ Lab in 2017 and since then is its head.

In 2022, she founded her company IONDA GmbH, a consultancy for analogue, digital and immersive storytelling.

Mads Damsbo
Head of Studies

Mads Damsbo is a creative producer focused on developing new narratives, utilizing new technology; provoking unexpected emotions and experiences in diverse audiences. Schooled as a Producer from the progressive filmschool Super16 and with a bachelor in Media Directing from the Danish School of Media and Journalism, Mads has since become an expert on the production of immersive media narratives, giving lectures, organizing workshops and teaching masterclasses all around the world. 

Mads has always found himself at the creative bleeding-edge in the development of new media experiences. His experience in filmmaking and storytelling combined with a passion for new technology, art and design has spurred a variety of progressive projects that seek to challenge the way good stories come to life and allow audiences to explore the immersive storytelling world. As the founder of Makropol he has raised over 5 million € and started several new companies, including the app startup Recho that won the prestigious Venture Cup in 2015 and the deep learning Kaspar AI a company focused on using AI to co-create audiovisual storytelling.

Mads’ work includes The Doghouse (2014) – a first- person film installation screened at Festival Nouveau Cinema, NYFF, Cannes NEXT and The Future of Storytelling in New York; The Shared Individual (2016) – a collective VR experience premiering at Idfa DocLab; and Doom Room (2017) – a mixed reality VR performance that was highlighted at Sheffield Docfest and Rotterdam International Film Festival. Recently he produced The Shadow and End Of Night, that won for best Immersive Narrative in Venice. 

Currently Mads is producing selected immersive projects including the worlds first feature film written by an AI, acting as Head of Studies at the European Creators Lab and working as CEO and creative producer at Kaspar AI. 


Agnieszka Kracla

Communications & Social Media Manager

Agnieszka works as a Social Media and Communication Manager. She graduated from the Krzysztof Kieślowski Film School at the University of Silesia and studied Interactive Media and Performance at Adam Mickiewicz University. During her studies, she gained experience in social media communication and now continues to combine both her educational background in media with social media communication at IONDA and Now Here Media. Aside from her work, Agnieszka has a keen interest in sustainability movements, she has organized a series of workshops called "Zines for the Planet," focusing on using art to address climate change.

Simon Parlange
Coordinator Lyon

Simon has been organizing and producing cultural events for more than ten years. His appeal for new technology and innovative projects made him focus his activity in the field of digital art and new media. He co-created and directed the Mirage Festival in Lyon from 2013 to 2020 which offered during 8 editions the opportunity to a large and various audience to discover hybrid and innovative projects proposed by a new scene of artists. He is now mostly using his experience and network as an expert and producer to help artists to produce and show transmedia projects.

The European Creators’ Lab is a creative sandbox powered by IONDA GmbH, in collaboration with Pôle PIXEL, Film Fund Luxembourg, in partnership with the LABLAB, Theoriz Studio, AADN, supported by Diversion Cinema, XRMust, co-funded by the Creative Europe Media Programme of the European Union. 


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