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Development Lab - Review 2023



Exchange ideas, collaborate with other participants from a global community, share knowledge, and learn from the leading storytellers, creative technologists, XR makers and producers how they create their magic.

Our labs are unique in their methodology, approach and implementation. We prepare an inspiring, protected and non-competitive space for creatives in the deep conviction that innovation thrives best in a multi-disciplinary environment.

We help to understand the new grammar, the paradigm shift in storytelling, catch up with the international level, and network closely within Europe. With the EUCL, we support talents, professionals, and the immersive media ecosystem.



Astrid Kahmke
Head of the European Creators’ Lab

Astrid works as consultant for digital and immersive storytelling. With a background as producer for international feature films and more than one decade of experience in training and talent coaching, her live revolves around storytelling and the future of narration. Astrid is a passionate networker and supporter of the European XR community. She started the European Creators’ Lab in 2017 and since then is its head.

In 2022, she founded her company IONDA GmbH, a consultancy for analogue, digital and immersive storytelling.

Mads Damsbo
Head of Studies

Mads Damsbo is a creative producer focused on developing new narratives, utilizing new technology; provoking unexpected emotions and experiences in diverse audiences. Schooled as a Producer from the progressive filmschool Super16 and with a bachelor in Media Directing from the Danish School of Media and Journalism, Mads has since become an expert on the production of immersive media narratives, giving lectures, organizing workshops and teaching masterclasses all around the world. 

Mads has always found himself at the creative bleeding-edge in the development of new media experiences. His experience in filmmaking and storytelling combined with a passion for new technology, art and design has spurred a variety of progressive projects that seek to challenge the way good stories come to life and allow audiences to explore the immersive storytelling world. As the founder of Makropol he has raised over 5 million € and started several new companies, including the app startup Recho that won the prestigious Venture Cup in 2015 and the deep learning Kaspar AI a company focused on using AI to co-create audiovisual storytelling.

Mads’ work includes The Doghouse (2014) – a first- person film installation screened at Festival Nouveau Cinema, NYFF, Cannes NEXT and The Future of Storytelling in New York; The Shared Individual (2016) – a collective VR experience premiering at Idfa DocLab; and Doom Room (2017) – a mixed reality VR performance that was highlighted at Sheffield Docfest and Rotterdam International Film Festival. Recently he produced The Shadow and End Of Night, that won for best Immersive Narrative in Venice. 

Currently Mads is producing selected immersive projects including the worlds first feature film written by an AI, acting as Head of Studies at the European Creators Lab and working as CEO and creative producer at Kaspar AI. 


Agnieszka Kracla

Social Media Manager

Agnieszka is a social media manager based in Berlin. With a background in film production organization and media studies, she primarily works with companies in the audiovisual field.

Julia Wirth

Head Event Management

Julia works as an event and project manager based in Leipzig. Combining her two passions - film and culture - she specializes in the fields of art festivals and media labs as well as film production.

With her ambition and ability to create fruitful creative environments, she already partnered up with various festivals and production companies such as European Creators Lab, DOK Leipzig, Werkleitz e.V., In Good Company GmbH and Saxonia Media.

Simon Parlange
Event Management Development Lab Lyon

Simon has been organizing and producing cultural events for more than ten years. His appeal for new technology and innovative projects made him focus his activity in the field of digital art and new media. He co-created and directed the Mirage Festival in Lyon from 2013 to 2020 which offered during 8 editions the opportunity to a large and various audience to discover hybrid and innovative projects proposed by a new scene of artists. He is now mostly using his experience and network as an expert and producer to help artists to produce and show transmedia projects.

Karolina Markiewicz

Coordinatrice Luxembourg

Karolina Markiewicz is based in Luxembourg, she has studied in France and in Germany, political science, philosophy and theater. She works as a writer, director in cinema, art and theater. She also works as a highschool and university teacher in social sciences, digital sciences and cinema.

She also has an artistic practice mainly in collaboration with Pascal Piron, but also with Bruce Geduldig, Carole Lorang, Filip Markiewicz, Kevin Muhlen, Yuko Kominami, Ásta Sigurdardottir and Tamiko Thiel. Her collaborative and personal works reflect on the political essence and history of our human community.

Her collaborative works include both documentary and fiction films, virtual reality experiences, as well as painting, photography and theater. She also writes screenplays and essays. She is the creator and redactor of Salzinsel magazine and co-creator of Kulturstruktur.

Some of her collaborative artworks were selected and shown at Mudam Luxembourg, Liechtenstein Kunstmuseum, Casino Luxembourg and in international events, such as the 56th Biennale di Arte di Venezia, the 76th Venice International Film Festival, the Rencontres Photographiques d’Arles or Geneva International Film Festival.

As you see, she likes collaborative working, that’s why so she also likes to help in organizing events, like the Immersive Residency for the European Creators’ Lab in Luxembourg, which gave her the opportunity in 2017 to discover the XR worlds.

Be in touch with her on social media



Carl Ahner

Event Management Prototyping Lab Leipzig

Carl is a multi-disciplinary designer and researcher. With a background in material sciences, product design and media art he currently works as a research associate in a project about large-scale 3d-printing with recyclable, nature-based materials at the academy of fine arts (HfBK) Dresden - connecting science and art. Besides his master studies in design and interactions at HTWD, Carl works with robot-artist and musician Moritz Simon Geist on their latest installation „don’t look at me". 

Rose Pistola
Visual Consulting and Design

Rose Pistola is a creative office based in Munich. It serves clients from different sectors, like publishing houses, cultural institutions and medium-sized companies. The team consisting of art directors offers a wide range of services: conception, creative and art direction, design, typography, illustration, film, animation and 3D. The office works in a very conceptual and content-driven manner. See more at www.rosepistola.de

The European Creators’ Lab is a creative sandbox by IONDA GmbH, in collaboration with Pôle PIXEL, the Economic Development Agency of the City of Leipzig, Film Fund Luxembourg, in partnership with GRAME LIPS LAB, the LABLAB, Theoriz Studio, AADN, DOK Leipzig and DOK Exchange XR, supported by Diversion Cinema, the Games & XR Association Middle Germany, XRMust, co-funded by the Creative Europe Media Programme of the European Union and the Mitteldeutsche Medienförderung GmbH (MDM).


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