THE FUTURE IS HUMAN.
LET'S EXPLORE OUR NARRATIVES AT THE FRONTIER OF TECHNOLOGY.
Development Lab - Review 2023
Prototyping Lab - Review 2023
THE EUCL IS TRAVELING ACROSS EUROPE!
Exchange ideas, collaborate with other participants from a global community, share knowledge, and learn from the leading storytellers, creative technologists, XR makers and producers how they create their magic.
Our labs are unique in their methodology, approach and implementation. We prepare an inspiring, protected and non-competitive space for creatives in the deep conviction that innovation thrives best in a multi-disciplinary environment.
We help to understand the new grammar, the paradigm shift in storytelling, catch up with the international level, and network closely within Europe. With the EUCL, we support talents, professionals, and the immersive media ecosystem.
Head of the European Creators’ Lab
Astrid works as consultant for digital and immersive storytelling. With a background as producer for international feature films and more than one decade of experience in training and talent coaching, her live revolves around storytelling and the future of narration. Astrid is a passionate networker and supporter of the European XR community. She started the European Creators’ Lab in 2017 and since then is its head.
In 2022, she founded her company IONDA GmbH, a consultancy for analogue, digital and immersive storytelling.
Head of Studies
Mads Damsbo is a creative producer focused on developing new narratives, utilizing new technology; provoking unexpected emotions and experiences in diverse audiences. Schooled as a Producer from the progressive filmschool Super16 and with a bachelor in Media Directing from the Danish School of Media and Journalism, Mads has since become an expert on the production of immersive media narratives, giving lectures, organizing workshops and teaching masterclasses all around the world.
Mads has always found himself at the creative bleeding-edge in the development of new media experiences. His experience in filmmaking and storytelling combined with a passion for new technology, art and design has spurred a variety of progressive projects that seek to challenge the way good stories come to life and allow audiences to explore the immersive storytelling world. As the founder of Makropol he has raised over 5 million € and started several new companies, including the app startup Recho that won the prestigious Venture Cup in 2015 and the deep learning Kaspar AI a company focused on using AI to co-create audiovisual storytelling.
Mads’ work includes The Doghouse (2014) – a first- person film installation screened at Festival Nouveau Cinema, NYFF, Cannes NEXT and The Future of Storytelling in New York; The Shared Individual (2016) – a collective VR experience premiering at Idfa DocLab; and Doom Room (2017) – a mixed reality VR performance that was highlighted at Sheffield Docfest and Rotterdam International Film Festival. Recently he produced The Shadow and End Of Night, that won for best Immersive Narrative in Venice.
Currently Mads is producing selected immersive projects including the worlds first feature film written by an AI, acting as Head of Studies at the European Creators Lab and working as CEO and creative producer at Kaspar AI.
Communications & Social Media Manager
Agnieszka is a social media manager based in Berlin. With a background in film production organization and media studies, she primarily works with companies in the audiovisual field.
Simon has been organizing and producing cultural events for more than ten years. His appeal for new technology and innovative projects made him focus his activity in the field of digital art and new media. He co-created and directed the Mirage Festival in Lyon from 2013 to 2020 which offered during 8 editions the opportunity to a large and various audience to discover hybrid and innovative projects proposed by a new scene of artists. He is now mostly using his experience and network as an expert and producer to help artists to produce and show transmedia projects.
The European Creators’ Lab is a creative sandbox powered by IONDA GmbH, in collaboration with Pôle PIXEL, the Economic Development Agency of the City of Leipzig, Film Fund Luxembourg, in partnership with the LABLAB, Theoriz Studio, AADN, DOK Leipzig and DOK Exchange XR, supported by Diversion Cinema, the Games & XR Association Middle Germany, XRMust, co-funded by the Creative Europe Media Programme of the European Union.